Aahaar Kranti उत्तम आहार उत्तम विचार (Uttam Aahaar Uttam Vichaar) is a national-level campaign dedicated to spread nutritional awareness and to renew the focus on nutritionally balanced diets.

The initiative aims to bring about a nationwide movement that will awaken the people of the country to value the diverse traditional diet, and our rich culinary heritage, and be a beacon of hope for nutritional awareness on a global scale. Though the initiative has been initially launched in the country to build a healthy India, it sets a roadmap for the entire world to follow in India’s footsteps as a “विश्वगुरु or global leader” in nutrition to reduce the burden of chronic diseases.